:: IS THIS AN IMPORTANT STORY?

News is what you don't want others to hear about you – the rest is advertising

• Is the Government involved?
• Will the issue be seen as having wide public impact?
• Did the media cover the original activity as a news event?
• Does the story have tear-jerker potential (emotion)?
• Is there a party that could benefit from exposure?
• Will the issue fit into a broader social trend?
• Is there a significant amount of money involved?
• Is there a well known person involved?
• Does the issue run counter to commonly held beliefs?

A combination of any of these points means the story has front page potential